TreeNovation is comprised of scientists, horticulturists and designers.

Ezekiel Golan – Founder. Golan is an established inventor in the field of Biotechnology and a horticultural entrepreneur. Having worked for several years on software supporting the Human Genome Project, he turned to plant genomics in 2001. He is the co-inventor of two worldwide patents in the field of plant genetics.

Yael Stav - Director of Creative Design. Yael holds a Master's Degree in Product Design from the Bezalel Academy in Jerusalem, and has attained various exhibits and awards in the field. Her studio - Invivo Design - has pioneered the integration of living plants into household and office products. Yael joined TreeNovation upon its conception.

Yaniv Naftaly - CEO. Holds a B.Sc in life sciences of Tel-Aviv University, and lives in Clil which is an ecological village in the Western Galilee. He founded and manages “Meshek Bar”, an agricultural company that grows and markets organic and boutique fruits and vegetables.

Efi Kashani - Director of Engineering. Mechanical Engineer. Owner and CEO of Newton Mechanical Engineering.