TreeNovation is privately funded by its founders. Since its inception, the company has perfected and patented its technology (United States Patent 7,328,532 February 12, 2008). TreeNovation established its first root lab in 2004, and has started work on designing products based on its technology. In 2007 TreeNovation established a second root lab, focused on expanding the variety of trees to which TreeNovation's technology can be applied and exploring ways of achieving faster growth. Having achieved these goals, these days TreeNovation is building a third root lab for commercial manufacture.

TreeNovation is now seeking first round funding to implement the following:
 Establish large scale growing facility.
 Establish local presence in key markets.
 Marketing & Sales efforts.

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